Thank you to Christine Linder and her students at the Chemeketa Community College Visual Communications Program for their amazing work and help in creating the new Open Food logo! The students helped create a new logo and brand identity for the burgeoning Open Food Federation and its Open Food Source farmer’s market software that runs local food hubs across the nation and internationally, including Salem Food Co-op (a new local food hub in the same town as the college).
Thank you also to LifeSource Natural Foods for the wonderful organic pizza donation to the students of the Chemeketa Design Studio for their support of the local food movement.
Introducing Circuitry Roots
We feel that the “circuitry roots” captures so much of what the Open Food project is about: roots form an underground network working quietly, day and night, to supply the rest of the plant with the nutrients and resources it needs to thrive. Roots form a communications and support network. They anchor the plant into the soil and help it survive, especially in challenging circumstances. In the same way, Open Food technologies work behind the scenes to support local food hubs everywhere, and the Open Food Federation will form a sustainable open technology solutions network for local food hubs everywhere. Roots pull minerals for sustenance and anchor the rest of the plant. As such, roots are surrounded by earth, covered in dirt. In the same way, a goal of Open Food is functional beauty, where beauty in form supports its function. Open Food is an effective tool more than it is marketing glitz or ornamentation.
Now that we have the graphics, we need to go about with the rebranding process. @guising created updated placeholders using some of the first drafts of the finished logo design. We need to go through all our materials and replace everything with the final graphics.
It was fantastic working with the Design Studio on this project. Students presented us with an overwhelming array of fantastic logo ideas and concepts to choose from, each a unique implementation of the complex array of concepts we presented to them at the beginning of the process. It got our own creative juices flowing and helped us focus our thinking on what Open Food is really about.